About Vantage Grove
Commercial judgement. Built from the ground up.
A founder-led boutique consultancy bringing senior FMCG experience and practical regional business leadership to ambitious international brands.
Founder
Ayman El Sayed
Founder & Managing Director
A commercial leader whose career progressed from frontline sales to regional general management, working across distributors, customers, brand teams and European headquarters.
- 20+ years across the GCC and Levant
- Established and developed regional commercial operations
- Led distributor networks, route-to-market plans and multi-market growth
- Managed sales, marketing investment, forecasting and P&L
- Direct founder involvement in every engagement
Career perspective
Experience at every commercial level.
Frontline sales
Customers, retail fundamentals and in-store execution
Key accounts
Customer strategies, joint business planning and teams
Area / GCC leadership
Multi-market coverage, distributors and channels
Regional management
Business setup, portfolio, investment and P&L
Vantage Grove
Senior-led advisory and hands-on commercial support
How we work with you
A partner in decisions and delivery.
Small by design, close to the business and focused on the issues that move commercial performance.
Direct access
Senior-level attention from diagnosis through execution.
Commercial clarity
Priorities based on market data, economics and operational reality.
Practical involvement
Active work with headquarters and local partners, not a report handover.